For years, pharmacy benefit data has largely lived behind closed doors. Employers receive reports. Consultants review trends. Vendors summarize performance. But the people ultimately responsible for managing pharmacy spend and improving member outcomes are often left reacting to information instead of truly understanding it. That is beginning to change. As pharmacy costs continue to rise, benefits leaders are facing increasing pressure to answer difficult questions. Why are costs climbing? Which medications are driving spend? Are members using medications appropriately? Are plan strategies actually working? While pharmacy plans generate enormous amounts of it, the challenge is accessibility and usability. Static Reporting Is No Longer Enough Most reporting systems were built to deliver static snapshots. They provide information after the fact, often in the form of spreadsheets or quarterly reports that require interpretation before action can even begin. By the time the data reaches decision-makers, the opportunity to intervene may already be gone. That is why platforms like Zero!n are becoming increasingly important for modern benefits leaders. Rather than functioning as a traditional reporting tool, platforms like this are designed to create a live, interactive environment where users can explore data in real time. Instead of requesting another report from a vendor or analyst, a benefits leader can ask questions directly within the platform and immediately see the answers unfold across the entire dataset. For example, if an employer wants to understand the impact of anti-obesity medications on their plan, they can isolate that category and instantly see how it affects utilization, plan pay, member costs, prescribing patterns, and long-term trends. One selection updates the entire system. Every chart, graph, and metric adjusts dynamically. That level of visibility matters because pharmacy management has become far more complex than simply monitoring total spend. Why Real-Time Visibility Matters Today’s plans must balance cost, access, clinical efficacy, member experience, and long-term outcomes simultaneously. They must identify utilization trends early, monitor specialty drug exposure, evaluate generic dispensing opportunities, and understand how prescribing behaviors influence overall plan performance. Without access to actionable data, most organizations are left making decisions with only partial visibility. Interactive analytics platforms also help shift the conversation from reactive to proactive. Instead of discovering problems months later through a retrospective report, benefits leaders can identify emerging patterns as they develop, including: Sudden spikes in utilization Concentrated spend within a specific therapeutic class Shifts in member behavior Changes in prescribing patterns Growing exposure to high-cost specialty medications These insights become visible sooner, allowing organizations to intervene earlier and more strategically. Equally important is the ability to tailor insights to different audiences. Executives may need high-level dashboards focused on PMPM trends and overall plan performance, while clinical teams may require deeper visibility into member profiles, utilization patterns, or formulary adherence. Flexible platforms allow both perspectives to exist within the same ecosystem. Turning Data Into Better Decisions There is also a growing recognition that transparency alone is no longer enough. Simply handing over raw data does not create clarity. Benefits leaders need tools that help them interpret, segment, and operationalize information in ways that support real decision-making. In many ways, the future of pharmacy benefit management will belong to organizations that can turn data into action faster than everyone else. The plans that succeed will not necessarily be the ones with the most information. They will be the ones that can understand what their information is actually telling them—and act on it with confidence.

ProCare Rx Named Gold Stevie ® Award Winner in the 2026 American Business Awards ®

Pharmacy costs can feel unpredictable. One year it’s specialty drugs. The next, it’s GLP-1s. Then it’s a new wave of therapies that seem to hit plans all at once. But when you step back, there’s a different story. There is a level of predictability in today’s pharmacy market. The challenge is not that change is happening. It’s understanding what is driving it—and what employers should do next. Demand Isn’t Just Growing. It’s Being Created. We’re seeing a clear shift in how drugs are brought to market. Manufacturers are building direct relationships with consumers. Through advertising, digital channels, and new access models, they are creating stronger connections with patients than ever before. That connection matters. It creates “stickiness.” When a member asks their doctor for a specific drug by name, that demand is no longer passive. It is intentional. And it often leads to higher-cost therapies entering the plan. For employers, this means pharmacy trend is not just about utilization. It is about influence. Understanding that shift is the first step in managing it. GLP-1s Are the Prototype for What Comes Next The rise of GLP-1 medications has made this trend impossible to ignore. But it is not just about weight loss drugs. GLP-1s have opened the door to something bigger: direct-to-consumer access models that sit outside of traditional pathways. In many cases, manufacturers are experimenting with how they connect, distribute, and price their products. This creates a new dynamic. It raises real questions about the future of rebate-driven models. It introduces alternative ways to access medications. And it provides a blueprint that could extend into other therapeutic classes. For plan sponsors, this is not a one-off event. It is an early signal of broader change. The Role of the PBM Is Evolving As the market shifts, so does the role of the PBM. There will always be a need for core data, claims insight, and the ability to guide members to the most appropriate and cost-effective options. That foundation is not going away. But how value is delivered is changing. The traditional focus on rebate administration is giving way to something more direct and more immediate. Employers are starting to look beyond delayed rebates and toward upfront savings. For example, if a plan can access a drug at a 50% discount through a direct channel, that can be more impactful than waiting six to nine months for a 30–35% rebate on the same product. This is a different way of thinking. It prioritizes real-time savings, transparency, and flexibility over legacy structures. What This Means for Employers The pharmacy landscape is not becoming more chaotic. It is becoming more intentional. Manufacturers are shaping demand. New access models are emerging. And the economics behind drug pricing are shifting in real time. For employers, the opportunity is to respond just as intentionally. That means: Looking beyond traditional rebate structures Exploring alternative sourcing and direct programs Using data to guide decisions, not just report on them Prioritizing member engagement as part of the strategy This is where forward-thinking PBM partners are focusing their efforts. At ProCare Rx, the goal is simple: help employers think beyond the status quo. That means evaluating new options as they emerge, staying flexible in how coverage is structured, and using data and engagement to drive better outcomes because without a doubt, the market will keep evolving. Source: John Drakulich during his panel at YOU Powered

Smoke and Mirrors: Why Reporting Still Falls Short in Pharmacy Benefits, and What to Do About It

In early 2026, Congress passed sweeping pharmacy benefit manager reform as part of the federal budget package. While the law includes several provisions, two stand out for employers and benefits leaders:  Mandatory 100% rebate pass-through New detailed reporting requirements These changes are designed to bring more transparency and alignment to how pharmacy benefits are managed. For employers, they create both opportunity and responsibility. Let’s break down what this means in plain terms. What Is Rebate Pass-Through? When a drug manufacturer pays a rebate, it is usually tied to a drug’s placement on a formulary or overall utilization. Historically, PBMs negotiated these rebates. But the way those dollars flowed back to employer plans was not always clear. Under the new federal law: PBMs must pass through 100% of rebates, fees, and price concessions they receive from drug manufacturers to the health plan. Rebates can no longer be retained as hidden revenue. Payments must be remitted on a regular schedule. In simple terms, the rebate dollars tied to your plan must now go back to your plan. Why This Matters Rebates have long been one of the most misunderstood parts of pharmacy benefit management. Employers often saw a rebate check but had limited visibility into: The total rebate amount negotiated Any fees retained by the PBM The true net cost of the drug after all concessions Full pass-through changes the incentive structure. Instead of revenue being tied to rebate retention, compensation shifts toward clearly defined service fees. That is a significant structural change. What About the New Reporting Requirements? The second major reform is transparency. PBMs must now provide employer health plans with detailed reporting that includes: Gross drug spend vs. net drug spend Total rebates, discounts, and fees received Spread pricing information Member out-of-pocket cost data Reports must be provided at least semiannually, and in some cases quarterly upon request. For plan sponsors who take their fiduciary responsibilities seriously, this is a big development. Why Reporting Changes Everything Data changes conversations. With more standardized reporting, benefits leaders can better answer key questions: Are we paying a fair net price? Is our PBM’s compensation aligned with our goals? Are member out-of-pocket costs improving or rising? Are specialty trends being managed appropriately? Transparency does not automatically lower costs. But it does give employers the tools to evaluate performance in a more objective way. What Employers Should Do Now Although implementation is phased in over several years, benefits leaders should begin preparing now. 1. Review Your Current PBM Contract Understand: How rebates are currently structured Whether you are already on a 100% pass-through model What reporting rights you currently have Not all “transparent” contracts are created equal. 2. Define What Success Looks Like Rebate pass-through is important. But net cost matters more.High rebates do not always equal lower overall spend. The goal should be total cost control, improved outcomes, and better member experience. 3. Prepare to Use the Data Receiving reports is one thing. Knowing how to interpret them is another. Benefits leaders may need: A standardized internal review process Independent analytics support A clearer dashboard that separates gross, net, specialty, and trend data Transparency only works if it is acted upon. The ProCare Rx Perspective At ProCare Rx, transparency has never been a trend. It has been a foundation. Long before federal reform required 100% rebate pass-through and detailed reporting, ProCare Rx built its model around: Clear rebate structures Defined service fees Straightforward net cost reporting Clinical programs that focus on total drug spend, not just rebate volume The goal is simple: align incentives with employer outcomes. Rebates matter. But real pharmacy value is measured by overall cost control, member safety, and thoughtful clinical oversight. As federal reforms roll out over the next several years, employers should not just ask, “Are we compliant?” They should ask, “Are we aligned?” Transparency is no longer optional in this industry. It is the new standard. And for employers who want to lead, not just react, this is an important moment to evaluate whether their PBM model truly supports their long-term strategy. SOURCES: https://www.sidley.com/en/insights/newsupdates/2026/02/congress-passes-significant-federal-pharmacy-benefit-manager-reform-impacting-pharmaceutical-market https://www.mintz.com/insights-cen t er/viewpoints/2146/2026-02-06-congress-passes-landmark-pbm-reform-2026-spending-bill https://hallrender.com/2026/02/05/federal-pbm-reform-is-here-unpacking-key-provisions-of-the-landmark-legislation/ https://www.sentinelgroup.com/resource-center/2026/congress-passes-pbm-reform-caa-2026

ProCare Rx Appoints Rodney Hardin as VP, Sales

When people think about pharmacy benefit managers, they usually think about drug prices, formularies, or rebates. Rarely do they think about technology. Yet behind every prescription filled at the pharmacy counter is a system working in real time to make sure the claim is processed correctly.  One of the most important parts of that system is the switch . It is not something members see, but it plays a major role in how smooth or stressful the pharmacy experience feels. As benefits leaders look ahead to 2026, understanding the role of the switch helps explain why technology decisions matter more than ever in the PBM space. What the Switch Actually Does At its core, the switch acts like a translator and traffic controller. When a prescription is submitted, the switch moves information between the pharmacy, the PBM, and the health plan. It checks eligibility, applies plan rules, calculates pricing, and sends an approval or rejection back to the pharmacy, often in just a few seconds. When this process works well, the member barely notices it. When it does not, the result can be delays, confusing messages, or unexpected out-of-pocket costs. The switch may be invisible, but its impact is felt immediately. Why the Switch Is Often Overlooked Many PBMs do not own or control their switch. Instead, they rely on outside vendors to manage that flow of information. Over time, this creates layers of systems that were not designed to work together. When something goes wrong, it can be difficult to pinpoint the issue. Data may not line up cleanly, fixes can take longer, and the experience becomes fragmented for everyone involved. These challenges rarely show up in a proposal, but they show up quickly at the pharmacy counter. A More Integrated Approach to PBM Technology ProCare Rx takes a more integrated approach by managing its switch alongside its claims processing platform. This matters because the systems are designed to work together from the start, rather than being connected after the fact. With this structure, data flows more cleanly and issues can be identified faster. Rejected claims are easier to understand, pricing logic is clearer, and pharmacies can get answers without unnecessary handoffs. Security is also stronger when fewer external systems are involved. This kind of integration supports simplicity without sacrificing sophistication. The technology may be complex behind the scenes, but the experience is designed to feel straightforward for members and plan sponsors. How the Switch Shapes the Member Experience While members may never hear the word “switch,” they experience its results every time they pick up a prescription. A well-managed switch helps reduce unnecessary claim rejections and supports clearer cost information at the point of sale. It can also help guide members toward better pricing options when discounts or coupons are available. These moments matter, especially when members are already dealing with health concerns. Small improvements in the technology layer often lead to big improvements in trust and satisfaction. Why This Matters Now Pharmacy benefits are not getting simpler. New medications, pricing models, and regulatory pressures continue to add complexity. In this environment, foundational technology becomes critical. PBMs that invest in core infrastructure, like the switch, are better positioned to adapt, respond, and deliver clarity. They are also better equipped to support employers who want transparency and plan members who want fewer surprises. The switch may be one of the most powerful parts of a PBM. And as we launch into 2026, benefits leaders are beginning to look beyond surface-level features and pay closer attention to what is happening behind the scenes.

ProCare Rx Appoints Craig Abrahamson as VP, Consultant Relations

The New Reality of Direct-to-Consumer Drug Marketing