Gainesville, GA, - May 19, 2025 - ProCare Rx, a trusted leader in the Pharmacy Benefit Management (PBM) and Claims Processing space, with 38 years of service excellence, is proud to announce that Sathya Srinivasan, an experienced industry visionary, has been named President of its newly established Technology division. This strategic role was created to complement the established PBM business as part of a broader organizational realignment aimed at optimizing the firm’s core technology infrastructure while accelerating the development of innovative, value-added products and services. The move underscores ProCare Rx’s continued commitment to staying at the forefront of technological advancement and delivering exceptional value to its clients.

“We are proud to welcome Sathya to the ProCare Rx leadership team,” said Barbara Rambo, CEO/CFO of ProCare Rx. “He brings deep experience in the Pharmacy Benefits Management (PBM) and Payor Solutions & Services space, with a 20-year, proven track record of building and maintaining long-term, consultative senior executive customer relationships, serving as a trusted business advisor, and delivering thought leadership and innovation. Sathya’s leadership will be instrumental as we continue to fully leverage ProCare Rx’s claims processing and related technology infrastructure to deliver leading edge and technology-based products to serve both internal and external customers.”

Srinivasan was previously at e-Zest Solutions as the Senior Vice President and Healthcare Practice Lead, and prior to that he held various executive roles in operations, delivery, client services, and reporting/analytics with CVS Health, IBM, and GalaxE.Solutions.  His responsibilities included sales, strategy, account management, implementation, client delivery and customer satisfaction. 

“I’m honored to join ProCare Rx at such a transformative time in the PBM industry,” said Sathya Srinivasan, President of ProCare Rx’s Technology business. “With over 20 years of experience in healthcare technology and services, I’m focused on advancing solutions that improve outcomes, drive efficiency, and support brokers, third-party administrators, employers and patients alike. My goal is to lead with purpose and integrity, aligning with ProCare Rx’s mission to deliver innovative, cost-effective solutions that elevate the quality of care and client satisfaction.”



“Sathya’s deep expertise and passion for service, innovation, and operational excellence will be instrumental as we accelerate our growth and expand technology-driven value to clients,” said Ms. Rambo. “His leadership will strengthen the organization’s technical capabilities, drive solution development, and sharpen the competitive edge in the market.”

Sathya is a graduate of the University of Madras – India where he earned a Bachelor of Engineering degree in Computer Science. While he anticipates continuing to leverage his home base in Dallas, TX where he resides with his family, he will dedicate considerable time with the key ProCare Rx team members, clients, and prospects across multiple locations.