ProCare Rx Appoints Valerie Allen as Chief Financial Officer
This appointment brings together multiple parts of the business under one umbrella to best serve our PBM clients and members, assuring that ClearSight transparency and Lowest Net Cost remains at the forefront of the innovative organization.
Gainesville, GA, August 18, 2025 - ProCare Rx is proud to announce Valerie Allen has been named Chief Financial Officer. A seasoned financial executive with deep experience in audit, assurance, and financial strategy, Valerie steps into the newly carved out CFO role as the organization positions itself for its next phase of growth. The role was previously held by CEO Barbara Rambo and has now been separated to support continued scale and performance.
“We are proud to welcome Valerie to the ProCare Rx leadership team. “She brings a unique combination of technical expertise and leadership insight to our organization,” said Barbara Rambo, CEO of ProCare Rx. “Her background in audit and advisory services, combined with her work across diverse sectors of the insurance and healthcare industries, makes her exceptionally well-suited to support our continued growth and financial strength.”
Allen was previously at Windham Brannon, a recognized leader in providing assurance, tax and advisory services where she served as an Assurance Senior Manager. Prior to that she held customer support and management roles with Gallman Insurance, State Farm Insurance and Statewide Insurance.
“It’s an exciting time to join ProCare Rx,” said Valerie Allen. “This company has a strong reputation for innovation, integrity, and client service. I look forward to working alongside the leadership team to build on that legacy and contribute to our continued financial health and operational excellence.”
“As transparency and accountability continue to shape the future of pharmacy benefit management, we believe that same rigor should apply inside our own walls,” said Rambo. “Valerie’s expertise strengthens our ability to maintain the highest level of financial discipline, both in how we operate and in how we serve our clients. It’s about practicing what we preach.”
Valerie is a graduate of Georgia State University – J Mack Robinson School of Business where she received a Master of Professional Accountancy; and a Bachelor of Business Administration from Georgia Gwinnett College. She holds designations as both a Certified Public Accountant (CPA) and Certified Fraud Examiner (CFE). She resides in Monroe, Georgia and will work out of the Gainesville corporate headquarters.
About ProCare Rx
ProCare Rx is a privately held, independent pharmacy benefit manager (PBM) that has empowered healthcare and self-insured organizations since 1988. We provide fully integrated, in-house solutions—including claims adjudication, clinical program design, pharmacy network access, cost containment, and data analytics—all supported in the U.S. Our flexible, transparent model serves self-insured employers, third-party administrators (TPA), brokers, health plans, health systems, managed care organizations (MCO), unions, workers’ compensation programs, Medicare, Medicaid, hospices, and other PBMs. With a proprietary technology platform, commitment to ethical operations, and a focus on lowest net cost, ProCare Rx delivers long-term value, clinical performance, and trusted pharmacy benefit partnerships.
Media Contact:
Marc Cohen, VP, Marketing and Sales
marketing@ProCareRx.com

